While we wait to hear if the Eagle River Ice Castle will be built this year, here is a behind-the-scenes video from the last Castle in 2022. 🏰 Filming was quite difficult with the absolutely frigid temps! 🥶
📸 𝗧𝗵𝗲 (𝗯𝗿𝗶𝗲𝗳) 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝘁𝗼 𝗦𝗲𝗲𝗶𝗻𝗴 𝘁𝗵𝗲 𝗡𝗼𝗿𝘁𝗵𝗲𝗿𝗻 𝗟𝗶𝗴𝗵𝘁𝘀.
Do you wonder why you didn't see the Northern Lights with your eyes like all of the photos being posted? Let’s talk about the Aurora Borealis in general for a moment. Aurora Borealis are caused by electrons colliding with the upper reaches of Earth's atmosphere. This creates an energy release in the form of light. In best-case scenarios for onlookers, splashes of red/pink, green, yellow, blue and violet fill the night sky. Those color tones can vary moment by moment and based on conditions. Only in the most powerful energy storms can these be visible to the naked eye. People ask all the time why they cannot see the lights when photos are posted showing the beautiful heavens. The simple answer is that human eyes can't see the relatively faint colors of the aurora at night. 𝗛𝘂𝗺𝗮𝗻 𝗲𝘆𝗲𝘀 𝗵𝗮𝘃𝗲 𝗰𝗼𝗻𝗲𝘀 𝗮𝗻𝗱 𝗿𝗼𝗱𝘀 — the cones work during the day and the rods work at night. Cone cells are high-resolution and detect color in bright light. These are the main cells we use for vision in the daytime. Rod cells can detect much fainter light at night, but only see in black and white and shades of gray. The Northern Lights only appear to us in shades milky of gray because the light is too faint to be sensed by our color-detecting cone cells. Camera sensors don't have that limitation. Couple that fact with long exposure times and high ISO settings of modern cameras and it becomes clear that the camera sensor has a much higher dynamic range of vision in the dark than people do.
Hopefully, that answers some of your questions!
Today's office view took us to Florence, WI. 📸 The Florence County Courthouse and Jail were constructed in 1889. The castle-like, picturesque buildings with red tile roofs, crenelated towers and arched windows are incredibly unique.
Late this Summer, we were commissioned to film and produce this corporate promotional video for Laser Pros International at their World Headquarters in Rhinelander. Promotional videos are one of our specialties and can provide an unprecedented, behind-the-scenes look at the services your company provides. 🎥
What can we capture for you? 📸